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The Benefits of An Opt-in Email List

Opt-in email lists are all the buzz today. And for good reason - a well developed and maintained opt in email list is a great way to boost your subscriber's familiarity and confidence in you. This can lead to more sales and revenue for your online business.

Many businesses swear by their opt-in email list and work diligently to maintain and build it. Opt-in email lists are so highly regarded due to their very nature. These are people who are interested in your business and products and have agreed to receive information or offers from you. This can be a goldmine as these subscribers are already receptive to offers from you.

This all sounds great, but how do you develop an opt-in email list of your own? The first place to start is to invite viewers to subscribe to your list, newsletter, or what have you by putting a small form on your site asking for their name and email address. To encourage them to sign up, you'll want to offer something your subscribers would find valuable and is related to your business. For example, if you're selling toasters, a free guide to selecting the right toaster and the features and drawbacks of different makes and models would be quite valuable for anyone looking to purchase a toaster.

OK, now you've got some subscribers (even if it's only a few!), so now how often do you contact them? It depends on what you're selling, but a good rule of thumb is to send to your opt in email list at a minimum of a one week interval. I can tell you from personal experience that I don't care to receive opt-in emails more often than once a week. Some I get everyday, and because I get them so often, I tend to ignore them.

The best way to communicate with your subscribers is to craft your emails in the form of a newsletter with a personal touch. Adding your personality to your letters (don't go overboard, though!!) will help the recipients get to know you and help make your customers more receptive to your offer. Remember, on average, it takes contacting your subscribers seven times before they purchase from you, so a well written newsletter is a plus. It doesn't have to be long - you don't have to write something as long as this article! Are you breathing a sigh of relief? Good!!

Remember, have confidence and go forth and develop and opt-in email list for your business. You'll be glad you did!